CASE STUDY
A striking hardcover presentation of
Blue Yonder’s revolutionary returns strategy.
Following the launch of their new AI-powered software suite, we created a compelling, 24-page hardcover book that would cut through the marketing noise.
Creatively implemented Blue Yonder’s updated brand identity to provide new visual possibilities for future marketing efforts.
Flexible content crafted to be quickly tailored for retail categories such as hardware, electronics, and casegoods.
This piece was designed to establish Blue Yonder as the leader in returns optimization for large-scale retailers. Collaborating closely with their marketing team, we ensured the book reflected their updated brand identity while setting a creative benchmark for future marketing efforts.
VISIT Blue Yonder"
Helena Belcher
Marketing Director, Blue Yonder
In a world where PowerPoint presentations dominate, this hardcover, custom-designed piece made a bold statement. Its tactile quality and premium design not only captured attention but also reinforced Blue Yonder’s position as an industry-leading partner.
The modular content structure allowed to quickly adapt the book into new versions tailored to different retail sectors. This flexibility allowed for fast delivery to diverse audiences.
As one of the first projects executed under Blue Yonder’s updated brand identity, this directionplayed a role in defining how the new brand toolkit would come to life. The use of typography, color, and imagery ensured a cohesive design that resonated with Blue Yonder’s vision.