Eversight, an Instacart company, is a software suite that unlocks continuous revenue optimization for revenue management, trade marketing, sales, pricing and merchant teams. The Eversight platform brings AI and experimentation to power pricing and promotions. They work with world-class brands and retailers to transform pricing and promotions for the $3.4 trillion spent in consumer goods retail markets.

Concept and Artwork

This projected presented us a real opportunity to flex the creative muscles. Coming up with characters and the retail world around them was as fun as it sounds.


Almost entirely animated, we used a blend of After Effects and Adobe Animate to create an on-brand, engaging user experience.

Development and Support

The software was built on cross-platform html5/css framework. We developed apps for the iPad, that include the ability to control multiple ESL's based on a users choices.

The new retail landscape

The opportunity - design and develop a gamification app as a method to teach people, in a simple way, about the complexity of using an AI program to optimize revenue. Primarily experienced at trade shows throughout the year, the apps will be incorporated into at a later date. This project presented unique technical challenges that we were excited to embrace.



"My vision of gamifying Eversight's AI technology was brought to life by the Brandish team. They worked diligently to meet our tight deadline and allowed us to have one of the most interactive booths at the NGA Show this year."



Package Design

To bring a real shopping feel to the show, we designed cereal boxes to represent a national brand, store brand and an organic brand. We leaned into the Instacart illustration style to create eye-catching graphics for the boxes as well as the apps.

ESL Integration

Working with the Instacart development team, we integrated the new app with the ESL's (electronic shelf labels) to update pricing during game play so the participant could see price changes happen in real time.


With design and development completed, it was time for the games to begin! Eversight launched their new creations at the annual National Grocers Association Show in Las Vegas. High energy and an appealing booth design attracted many retailers wanting to interact with the innovative AI apps.

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