CASE STUDY
Fusionary, one of the largest software development firms based in Grand Rapids, entrusted Brandish as the agency to breathe life into their digital persona. Our mission? To craft an immersive experience that not only defines Fusionary but also showcases the abilities of their dynamic team.
Throughout the project, we pushed the boundaries of our own creativity, exploring innovative new software and creating new design processes. Resulting in Fusionary's new and distinctive visual identity.
Striving to set Fusionary apart from commonplace brand videos, we leveraged Adobe Animate to create an HTML5/CSS/JavaScript animation, offering users an interactive and engaging experience. The outcome is a pioneering utilization of state-of-the-art digital technologies.
We worked hand-in-hand with the Fusionary team, and the result is a unique and vibrant digital experience – a blend of fun and color that engages visitors, all while assuring clients of Fusionary's commitment to delivering exceptional results.
The challenge was to go beyond the ordinary, creating a website that not only captivates the eyes but also presents the company's core value proposition – something that would stand apart in the sea of templated websites currently saturating the market.
VISIT FUSIONARY"
CASEY KLOONSTRA
Design Manager ! Principal UX Strategist, FUSIONARY
Harnessing the power of Adobe's cutting-edge 3D staging application, Dimension, we constructed a comprehensive environment to serve as the backdrop for the entire experience. This innovative tool allowed us to transform typography into a tangible and impactful element, adding a new dimension to the visual narrative.
We drew inspiration from the enduring Bauhaus design style to fashion a grid system that transcended its role as a structural framework for the site; instead, it evolved into a prominent graphic element.
We saw iconography as an opportunity to authentically articulate the brand. Each icon extends the core Bauhaus theme, and their distinctiveness contributes to forging Fusionary a bespoke visual language.