CASE STUDY
Phase one of the project began with a presentation deck showcasing J4's strengths and mission. A new visual direction for the group's branding was born.
We were then asked to re-imagine the website using the new brand direction. The result is a best-in-class experience showcasing the J4 portfolio of companies.
All the development for the project was handled in-house. Built on cross-platform html5/css framework, the result is a beautiful, highly responsive user experience.
J4 is a venture capital group that seeks early stage opportunities with exceptional start ups who are addressing large markets in the technology fields.
VISIT J4.VENTURES"
Jamie Rapperport
GENERAL PARTNER, J4 VENTURES.
In J4's case, the website is most likely a founder's first impression and is critical to establishing the group as experienced, trustworthy partner to grow with. Operating in the technology field, the creative needed to impress people who see great looking sites every day. A challenge that we were excited to accept.
The site centers on showcasing the team's experience and driving visitors to the portfolio section, highlighting the wide range of exciting start-ups. Using video and animation to build a highly engaging experience, we paired that with a minimal interface and navigation help to accomplish the goal.
Built on an html5/css/javascript platform, we were able to deliver the same fantastic experience across all platforms. It takes adavantage of the latest web based technologies, but is still extremely flexible and scalable for future growth.