CASE STUDY
We worked behind the scenes with Doner LA to concept and design a campaign that would elevate Keck Medicine’s brand presence and energize its position in the Los Angeles healthcare landscape.
Create a campaign look that brings the “Limitless” concept to life—designed to resonate with adults 50+ by balancing energy, vitality, and accessibility. We also helped guide client alignment and approval through every phase.
Translate the identity across a high-impact, multi-channel campaign spanning print, digital, video, OOH, social, and email—culminating in a full-page LA Times ad seen by millions in Southern California.
Deliver a comprehensive campaign style guide that ensured consistency and empowered Keck’s internal team to extend the brand long after launch. It also helped shape the broader institutional identity.
Keck Medicine of USC needed a bold campaign to reassert itself as a leading healthcare provider in Southern California. The idea of “LIMITLESS” was in place—our role was to bring it to life visually for an audience 50 and older. Partnering with Doner LA, we created a vibrant, flexible identity that spanned digital, print, video, and out-of-home. We also developed a comprehensive style guide to help Keck carry the campaign forward with clarity and consistency.
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Nicole Russel
Doner, Account Executive
FFrom billboards and bus shelters to web banners and full-page ads in the LA Times, we delivered campaign assets across digital and traditional channels. Some placements pushed us outside our usual scope, giving us a chance to stretch creatively and adapt the identity for new formats—while keeping the look bold and consistent throughout.
We created a campaign style guide to ensure consistency and give Keck’s internal team tools to build on the work. From typography and color to layouts and photography, it provided clear standards and flexible templates to help the campaign stay strong over time.
We were one of four design teams invited to pitch creative concepts for the campaign—and our work was ultimately chosen to bring “Limitless” to life. We explored dozens of directions before landing on a look that felt bold, energetic, and true to Keck’s vision. That early creative range helped set the tone for everything that followed.
