CASE STUDY
Built to win: We helped McGraw Construction sharpen their identity and streamline their proposal process — positioning them for success now and in the future.
CASE STUDY
Built to win: We helped McGraw Construction sharpen their identity and streamline their proposal process — positioning them for success now and in the future.
We developed a tough, confident, and streamlined visual identity that reflects McGraw’s expertise, reliability, and leadership in the industry.
We built a comprehensive content library, empowering McGraw to quickly assemble winning proposals while maintaining clarity, consistency, and impact.
Beyond the initial build, we provide ongoing support—crafting custom responses when needed and continually refining McGraw’s RFP content to stay sharp and competitive.
McGraw Construction needed a bold, cohesive identity that reflected its strength, capability, and commitment to excellence. At the same time, they required a scalable proposal system—one that allowed them to respond quickly and effectively to new opportunities without sacrificing quality. Our task was to build a brand and content strategy that positioned McGraw for long-term success.
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Paul McGraw
President and Project Executive
McGraw’s new look is tough, modern, and unmistakably their own. Bold red, dark concrete textures, and clean typography create a visual identity that reflects their no-nonsense approach to construction. Every detail reinforces their reputation: strong, capable, and ready for anything.
Instead of the typical sterile imagery, we focused on vibrant, full-color photos that show the real action of McGraw's job sites. These images bring the construction process to life and highlight the human element—workers in action, teams collaborating, and real spaces taking shape.
McGraw can now produce high-quality, customized RFPs in just days, whether digitally or as printed booklets. This streamlined process ensures fast turnarounds without compromising quality, helping them stay ahead.
